WE'RE COOKING UP SOMETHING EXCITING

Are you interested in staying up to date on the latest running and sports apparel news? 

Let’s make it happen! This newsletter is for those interested in staying informed on our programs including collaborations, industry events, and running crew.

This will include exclusive updates on new players in the European game...

  • Atlas Collectif


  • Atlas Collectif is a global movement rooted in running, driven by culture, and built to connect. Born at the crossroads of sport, design, and storytelling, this community-powered brand celebrates running as a universal language — one that transcends borders and pushes personal boundaries.


    From functionally crafted gear to sustainable innovation, Atlas brings together the voices of runners worldwide — blending East and West, art and motion. Whether you’re chasing personal records or deeper meaning, Atlas is here to support the journey and highlight the stories that move us forward.


    Every step tells a story.

  • @atlascollectif

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  • Pestle & Mortar

  • @pestlemortarclothing

  • Apparel that speaks volumes — straight from the heart of Southeast Asia.


    Founded in 2010, PMC is more than just streetwear. It’s storytelling stitched into every thread. With deep roots in Malaysia and a bold eye on the world, Pestle & Mortar Clothing reimagines everyday Southeast Asian life into wearable culture.


    Drawing inspiration from the textures of daily life — from corner store signs to local food icons — PMC turns the familiar into conversation starters. Every design honors the region’s rich identity, mixing pride, nostalgia, and contemporary flair. This is Southeast Asia, as told by those who live it. 

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How is this different than the newsletter you’re already signed up to?

This one will be much more focused on athletic apparel and the lifestyle that surrounds it. Although our love for sneakers isn’t going anywhere, we’re zooming in on apparel, giving it the attention it deserves.

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